Positioning Octopus Ventures and Novartis as Healthtech Leaders through Strategic Event Curation

Octopus Ventures and Novartis aimed to position themselves as connectors and leaders in the healthtech sector. They sought to showcase their expertise, extensive networks, collaboration capabilities, and impactful contributions to the industry through a strategically curated event. The goal was to deliver value to innovators, investors, and thought leaders within the healthtech community while achieving the organizations’ key objectives.
Client
Octopus Ventures and Novartis
Category
Public Relations, Events
Services
Thought Leadership, Event Planning
Positioning Octopus Ventures and Novartis as Healthtech Leaders through Strategic Event Curation

Solution

We developed and executed a comprehensive event strategy that included:

Solution 1: Agenda Development

  • Collaborative Agenda Creation: We collaborated with Octopus Ventures and Novartis to design a half-day agenda tailored to their key objectives. The agenda was structured to deliver substantial value to all attendees, including innovators, investors, and thought leaders from the healthtech community.

Solution 2: Speaker and Panel Coordination

  • Expert Speaker Selection: We curated a cohort of diverse and compelling expert speakers who could provide candid insights on chosen topics.
  • Engaging Panels: We organized five successful and diverse panels featuring 25 expert speakers. These panels were designed to foster candid discussions and engaging debates among the wider panel members and attendees.

Results

Five Successful Panels: We successfully organized five diverse panels featuring 25 expert speakers, covering a wide range of pertinent healthtech topics.

High Engagement: The event attracted a significant number of sign-ups and attendees.

Reflection

The primary focus of this event was to create substantial value for Octopus Ventures and Novartis by delivering exceptional value to the attendees. Our intentional selection of relevant topics and high-caliber speakers ensured that the sessions were both informative and engaging. Leveraging our deep understanding of current industry trends and our extensive network, we attracted a diverse audience of VCs and innovators who were eager to participate in meaningful discussions.

This event marked the first collaboration between Octopus Ventures and Novartis in hosting such an event. The overwhelmingly positive feedback and the event’s success have already set the stage for future collaborations. The strategic planning and execution underscored our ability to curate impactful events that not only meet but exceed our clients’ objectives, cementing their positions as leaders in the healthtech space.

Next year’s event is already in the planning stages, indicating the strong impact and success of this initial collaboration. This case study exemplifies our expertise in event strategy and management, and our commitment to creating valuable experiences that drive industry leadership and collaboration.