We implemented a comprehensive strategy to build and promote the Healthtech Pigeon brand, ensuring it stood out in the crowded healthtech news space:

Content and Community Strategy

• Newsletter and Podcast: We developed a newsletter with over 5,500 subscribers, growing by 200 per month, and a weekly panel-show podcast where the SomX team and a guest break down healthtech news. The content strategy focused on delivering relevant, timely, and engaging information in a format that was accessible and entertaining.
• Character and Voice: Central to Healthtech Pigeon's appeal is its character—a pigeon with a cynical, sarcastic, and humorous voice. This unique persona says what everyone is actually thinking, making it highly relatable and engaging for the audience.

Visual and Brand Identity

• Visual Aesthetic: We designed the visual identity to be accessible and approachable, using a cartoon style that contrasts sharply with the stale, boring aesthetics of typical corporate news brands. This playful design approach helped position Healthtech Pigeon as the "people's choice" of brands.
• Brand Guidelines: Our detailed brand guidelines ensured consistency across all communications, reinforcing the fun, witty, and iconic brand identity that Healthtech Pigeon is known for​​.

Engagement and Growth

• Social Media and Events: We implemented a robust social media strategy, enhancing engagement and expanding reach. Healthtech Pigeon was also asked to partner with events, notably will be hosting the official healthtech pre-party for Sifted, which further cemented its position as a key player in the community.
• Sponsorship Deck: We developed a sponsorship deck to attract and onboard partners that add value to our audience, offering various packages that ensure valuable exposure and engagement for sponsors​​

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