Elevating healthcare
SomX is a communications and creative agency elevating healthcare. We are clinicians, scientists, creatives and communicators dedicated to serving our healthtech, biotech and pharma clients.
We are the fabric of the industry.
You shouldn't need to teach your agency about deep science or technology and you shouldn't have to watch them underdeliver as a result. We started SomX out of the need for an agency of healthcare-specific communications experts that were trained scientists and clinicians that understand the nuance of our sector. It didn't exist, so we created one.
Our mission is to elevate healthcare through communication and community. Through personalised, effective comms strategies, we bridge the gap between healthtech innovations and those who benefit from them. We drive impact through strategic storytelling, powerful branding, and targeted engagement. We know what healthcare companies need. We aren't afraid to be bold in our delivery.
We pride ourselves on a being a dynamic and innovative team, constantly learning and adapting to meet the evolving needs of the healthtech, biotech and pharma sectors. We foster creativity and improvement, where every team member is encouraged to contribute ideas and recommend solutions for our clients. We place huge value on being a generous and active contributor within the healthcare community. We maintain integrity, prioritise health and happiness, and practice kind candour, always putting principles over profit.
SomX operate as an extension of our team and are as passionate and energised about our mission as we are. They are dedicated to delivery of consistent impact and always adding value. They move quickly, flex with changing scenarios, bring us ideas and stretch our thinking.
James Somauroo
Cofounder & CEO
James is CEO of SomX, a healthtech contributor for Forbes, host of The Healthtech Podcast which has listeners in over 120 countries and Editor In-Chief of Healthtech Pigeon. James is an anaesthetics and ICU doctor by background and held roles in policy and innovation at NHS England, Health Education England and the BMJ. He directed the DigitalHealth.London Accelerator helping healthtech companies with market access to the NHS and was a Founding Partner at HS.Ventures, which built, scaled and invested in seed-stage healthtech startups.
Jessica Smith
Cofounder & CXO
Jessica is co-founder & CXO of SomX and heads up client experience and public relations. Previously an Associate Director at global agency FleishmanHillard, Jessica has broad experience in healthcare communications across NHS, corporate, charity, healthtech and pharma industry clients. She specialises in building and leading teams that design and deliver integrated and targeted communications strategies that speak to the vast array of audiences within healthcare, ranging from healthcare professionals and policy-makers, through to patients and consumers.
Belle Taylor
Senior Account Director
A flame-chemist turned communicator, Belle leads on client services and strategic marketing – working closely with SomX’s account teams to deliver impactful strategy, content, PR and creative. She brings experience working across healthtech, biotech, artificial intelligence and academia.
Huw Penson
Account Director
With a background in strategic comms for health organisations in both the public and private sectors, Huw develops high-level strategy, brand and messaging & is hands-on with press/PR & content.
Amy Thomas
Account Director
With a Science Communication MSc from Imperial, Amy is driven by a passion for sharing disruptive science stories. She works with healthtech clients to identify the most impactful narratives for media.
Hollie Ruda
Account Manager
Coming to SomX after an MRes in healthtech from King's College London, Hollie now manages our clients' accounts after being promoted from account executive.
Fred Kirby
Design Director
Great ideas are owed great design. Fred shapes your brand aesthetic to your company message and delivers all the visual assets you need to best convey your message.
Adama Barrie
Senior Account Executive
An English Language & Linguistics graduate, Adama has experience in B2B marketing, copywriting & social media to support clients with content & PR.
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Andrew Hair
An award-winning communicator with a maverick mindset and 5 years of pharma PR experience, Andrew is inspired by “hitting the headlines” for his clients – getting the right message to the right audience regionally, nationally, and internationally.
Andrew Hair
Account Manager
An award-winning communicator with a maverick mindset and 5 years of pharma PR experience, Andrew is inspired by “hitting the headlines” for his clients – getting the right message to the right audience regionally, nationally, and internationally.
Daisy Makin
Account Executive
After studying Medical Biology and Microbiology, Daisy started her journey in healthcare communications as a Medical Writer. She brings with her a thirst for new challenges and exploring the Marketing and PR world.
Tafadzwa Kahari
Account Executive
A medical sciences graduate who swapped labs for communications, Tafadzwa is passionate about transforming world-changing ideas into impactful stories.
Issie Quinn
Issie works on all our clients' visuals, from static graphics to audiograms and videos. If you see it on social media, Issie's designed it.
Ben Cornish
Ben delivers you the best. In between filming for Top Gear, the BBC, ITV, McLaren and Aston Martin, he drops in for the SomX clients' corporate shoots.
Nuno
Chief Happiness Officer
An Australian Labradoodle. Nuno reminds us that sometimes we all just need to roll around on the grass. Also known as Nunossen, Pest and Little Man.
