Modernising a medical billing brand to reach hospitals, consultants and insurers
Solution
We refined Medosync's positioning and crafted a comprehensive brand strategy. This included audience mapping, key value propositions, and emotionally resonant messaging which captured the transformational benefits of their product suite for their diverse customers.
Our design team developed an entirely new visual identity, incorporating modern elements that contained nods to finance, healthcare, and technology. This involved a unique brand treatment that set them apart from competitors, with an impactful new wordmark, and sophisticated colour palette.
We brought this refreshed brand to life on a bespoke website. From user journey mapping to wireframe development and build, we created a visually captivating online destination for Medosync’s customers which guides users to achieve their goals through effective copy and calls to action.
Results
Medosync's team and stakeholders have been thrilled with the new brand and website. The brand refresh has been presented at multiple venues including business meetings and conferences, receiving acclaim.
Reflection
The project's success lay in our strong client relationship and detailed understanding of Medosync's platform and solutions. Our messaging emphasised themes of trust, simplicity, and value creation through technology, and our design work mirrored these themes, resulting in a brand that is as modern and sophisticated as Medosync’s solutions.
