Elevating Numan’s Profile as a Digital Health Innovator
Numan, a leader in digital health, aimed to raise its profile and highlight its expertise in key service areas, including men's health and obesity. The objective was to position Numan and its founder, Sokratis Papafloratos, as thought leaders in the industry through a proactive and reactive media campaign. Numan also sought to leverage events during London Tech Week and Men's Health Week to foster discussions about the future of men's health and the role of technology.
Client
Numan
Category
Marketing, Events, Public Relations
Services
Media Campaign, Event Management, Content Marketing
Solution
We developed a comprehensive profile-raising strategy that included both media engagement and event management:
- Media Campaign: We executed a proactive and reactive media campaign, strategically inserting Numan into current stories and positioning founder Sokratis and clinical experts across various industry podcasts, media outlets, and national broadsheets. This included:
- News Placements: Securing placements in top-tier titles such as The Telegraph, The Independent, iNews, The BMJ, Tech Crunch, and The Sun.
- Expert Positioning: Featuring Numan's experts in relevant discussions and articles to reinforce their thought leadership in men's health and digital health innovation.
- Event Management: Organized a men’s health event during London Tech Week and Men's Health Week at Numan's own event space. The event included:
- Panel Discussions: Featuring podcasters, leading men's health journalists, clinical experts, men's tech founders, and Numan founder Sokratis Papafloratos.
- Networking Opportunities: Creating a space for meaningful discussions about the future of men's health and technology.
- Attendance: Targeted 30 attendees, resulting in a sold-out event with over 70 registrations and nearly 50 attendees.
- LinkedIn Content Strategy: Implemented a foundational B2B brand awareness strategy on LinkedIn, which resulted in significant engagement growth:
- 98% Increase in Organic Reach: Enhancing the visibility of Numan’s brand.
- 146% Increase in Engagements: Boosting interactions with content.
- 15-30% Engagement Rate: Far exceeding the industry average of 2-4%.
Results
- Media Coverage: Secured numerous news placements in top-tier media outlets, significantly raising Numan's profile and establishing its leadership in digital health and men's health.
- Event Success: The men's health event during London Tech Week was highly successful, exceeding attendance targets and facilitating valuable industry connections and discussions.
- LinkedIn Growth: The LinkedIn content strategy led to impressive growth in organic reach and engagement, strengthening Numan's brand presence in the B2B space
Reflection
Our partnership with Numan effectively demonstrated our capability to raise a brand's profile through strategic media campaigns and engaging events. The significant media coverage and successful event during London Tech Week showcased Numan's expertise and positioned its founder and clinical experts as industry leaders. The exceptional growth in LinkedIn engagement further highlighted our ability to enhance brand visibility and interaction in the digital space. This case study exemplifies our commitment to delivering comprehensive marketing solutions that drive substantial results and support our clients’ strategic goals.
