We developed and implemented a multi-faceted content and marketing strategy that supported Ori Biotech’s ambitious growth and positioned the company at the forefront of the CGT manufacturing industry:

Content Strategy and Implementation

• Social Media Growth: Through a strategic content plan, we grew Ori’s LinkedIn audience by 884% over three years, reaching 15k followers.
• Continuous Account Expansion: Our support extended beyond social media to include podcast production, infographic development, event support, and web development, meeting Ori’s evolving objectives.

Podcast Production

• Ori Spotlight Podcast: Launched the Ori Spotlight podcast, which garnered approximately 7,000 plays. The podcast attracted a diverse audience from the US (41%), UK, and other parts of the world, facilitating in-depth industry conversations and enhancing business development efforts.

Event and Web Development Support

• Event Support: Provided comprehensive event support to amplify Ori’s presence at key industry events.
• Website Co-Design: Collaborated on the design and development of Ori Biotech’s new website, ensuring a strong digital presence for the commercial launch.

Marketing Strategy and Thought Leadership

• Positioning as a Thought Leader: Our marketing strategy successfully positioned Ori as a thought leader in CGT manufacturing, driving significant engagement and recognition in the industry.
• Commercial Launch Support: Supported the development and implementation of the commercial launch strategy, including the creation of a detailed content plan.

Secondment and Ongoing Support

• Embedded Account Director: Temporarily seconded a SomX Account Director into Ori Biotech’s marketing team for one day a week, providing strategic support and ensuring seamless implementation of marketing activities.

‍