Building Credibility Through Digital Health Thought Leadership

Phlo Technologies, the UK’s foremost provider of B2B pharmacy services and medication delivery, had clear PR goals: attract new digital health partners, differentiate their unique product and service offerings, and elevate the company profile in preparation for fundraising.
Client
Phlo Technologies
Category
Public Relations
Services
Thought Leadership, Podcast Production, Content Marketing
Building Credibility Through Digital Health Thought Leadership

Solution

To achieve these objectives, we built relationships with key media outlets and leveraged strategic thought leadership opportunities for the Phlo team.

Podcast appearances and speaking slots at key events showcased the diverse skill set and expertise within the organisation, effectively positioning them as authorities in the digital health space.

Our team amplified several significant business milestones for Phlo Technologies through press releases and exclusive interviews.

These were strategically placed across a blend of regional, national, and sector-specific media outlets to maximise reach and impact.

Results

Reflection

This campaign demonstrates our aptitude for crafting targeted thought leadership and PR strategies that resonate.

Not only did we elevate Phlo Technologies' brand and product offerings, but we also put a spotlight on their team and founder, successfully positioning them as ‘go to’ authorities in digital health.

This has set the stage for their next phase of growth and fundraising, supporting their strategic objectives.