Boosting Awareness and Engagement for MYndspan's Revolutionary MEG Brain Scanning Services
Solution
We provided an integrated marketing approach, focusing on content creation and PR efforts:
- Content Strategy: We managed a content calendar, posting three times a week on LinkedIn for three months. The content highlighted MYndspan's innovative technology, success stories, and the benefits of their brain scanning services.
- PR Campaign: We facilitated media-focused pieces to amplify MYndspan’s presence in the neurotech industry and amongst B2C customers. This included press releases and media pitches to top-tier publications, ensuring high visibility and credibility.
Key achievements included:
- Clinic Launch PR: We successfully promoted the opening of MYndspan's Aston MEG brain scanning centre, emphasizing its uniqueness as the first clinic globally to offer MEG scans directly to consumers.
- Media Coverage: Our efforts led to a notable feature in The Guardian, which highlighted the personal experience of a brain scan and the broader implications for brain health awareness.
Results
Filled Appointment Slots: The targeted PR campaign successfully filled appointment slots at MYndspan’s new clinic, demonstrating the effectiveness of our strategy.
Extensive Media Coverage: The PR efforts secured prominent media features, including an article in The Guardian, which significantly boosted MYndspan's visibility and credibility.
Enhanced Online Presence: The consistent and engaging content strategy on LinkedIn resulted in increased follower engagement and brand awareness, positioning MYndspan as a leader in neurotech and brain health.
Reflection
Our collaboration with MYndspan showcased our ability to drive substantial media attention and engagement for cutting-edge health technologies. The success of the PR campaign, particularly the coverage in The Guardian, underscores our capacity to deliver impactful results that align with client goals. The effective content strategy on LinkedIn further demonstrated our expertise in building a robust online presence. This case study exemplifies our commitment to providing tailored, high-impact marketing solutions that meet the unique needs of our clients, fostering their growth and success in the competitive healthcare sector.
