Utilising PR to Drive UK & US Customer Acquisition
Solution
We crafted a PR strategy premised on the delivery of value to Credentially’s target audience through comments, features, and thought leadership pieces.
This approach facilitated expansive coverage across credible media outlets in both the UK and the US.
Our team tackled the complex issue of healthcare workforce burnout, making a compelling case for how automation technology like Credentially's can make a real difference.
Moreover, we successfully positioned the founder as a trusted authority in both healthtech and healthcare workforce management.
Results
- NHS Burnout Epidemic - National World
- Streamlining Healthcare Employment - Maddyness
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- Junior Doctors & Tech - The Standard
- Addressing Staff Burnout - HIT Consultant
- Fixing Hiring Pipelines - Healthcare IT Today
- Recruiter Productivity - Recruiting Daily
Reflection
This campaign underscores the efficacy of a well-rounded PR strategy, featuring thought leadership and pointed commentary to achieve specific business objectives.
We not only elevated Credentially's market presence but also initiated meaningful conversations around healthcare workforce management.
As a result, Credentially is now better positioned for high-value customer acquisition in both the UK and US markets.
